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Month: December 2016

Communicating Clearly with Culturally Diverse Teams

Communicating Clearly with Culturally Diverse Teams

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Clearly communicating is challenging. It’s challenging with everyone in the same room. Adding people who grew up in different geographical areas – each bringing a different cultural worldview, different ways of communicating that they take for granted, and you have a much higher potential for confusion and misunderstandings. Then add in geographically remote team members who may only be included via audio and not video and consequently seem even more distant. Opportunities for miscommunication double and triple.

How can such a team effectively communicate to avoid misunderstandings?

Never assume that they will correctly interpret colloquialisms. Once, after talking with someone from Russia, I said, “Great talking with you. Talk to you later.” He looked confused and said, “Are we talking later too?” I was lucky he asked for clarification. How many other colloquialisms have I used and no one asked for clarification? Avoid colloquialisms.

Talk slowly. If the person is not a native English speaker, they might be translating from English to their native language as you are talking to them. If you speak rapidly, they might miss something. And they might feel uncomfortable with asking you to repeat what you said. So speak slowly. Pause where appropriate. Ask if they need clarification.

Remember YOU have an accent. You may notice others have an accent and how it can make it harder for you to understand them at times. The reality is that you have one too. When we get excited, our accents are magnified. Talking slowly and clearly enunciating your words helps. If someone looks confused about the words you are using, try explaining with different words instead of simply repeating yourself.

Write it down. After a meeting, write up the important points. Especially what you expect from that person. This gives them a chance to review things at their own pace instead of while you are talking. Ask for feedback on your write up. Ask if you missed anything or if they have anything to add.

When possible, have remote team members on video as well as audio. Nothing can replace face-to-face conversations but video can help people connect better. Instead of just a disembodied voice on the other end, you see a living person with facial expressions. It’s more personal and making it personal allows communication to work better.

Have a quarterly or yearly face-to-face meeting with everyone. I had a team of managers from four countries. We had a yearly offsite meeting to review our mission, goals, and progress. Instead of having the meeting in the US where I am located, I had it in India. There were several benefits. One was that for once, the US based managers had to travel for the offsite. They were the ones that didn’t go home at night. This might seem trivial, but it’s not. Another benefit was the local team had a chance to meet the managers that they’d heard about but never seen. It also demonstrated that I didn’t think the US was the only important site.

What tips do you have for ensuring clear communication among people from different countries?

The Buy-In Leadership Challenge and the 20-70-10 Rule

The Buy-In Leadership Challenge and the 20-70-10 Rule

As leaders, we are on a never-ending journey of continuous improvement in all areas of our business. Some of us, including myself, derive a great deal of satisfaction from transitioning teams and businesses into a new and improved future state. This journey towards a better future state can become arduous if we do not have genuine support from some of the stakeholders.

One way of managing your stakeholders is what I call the 20-70-10 rule of buy-in. The numbers represent the size of three stakeholder groups:

  • 20% group – Fully Supportive change agents
  • 70% group – Indifferent majority
  • 10% group – Detractors

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In my experience, for any change to be effective, you need at least 20% of the stakeholders to be fully supportive and optimistic about getting to the end state. The second group of individuals, the 70% group, may not be enthusiastic about the change, but won’t be detractors either. The third group is the dangerous detractors; those who may go out of their way to maintain status quo.

Carefully managing all stakeholder groups is vital, as momentum in the wrong direction can be disastrous.

My top five tips for leaders on this topic are to:

  1. Create a stakeholder map to identify the 20-70-10 groups. In the past, I have built this map after having one on one conversations with team members to understand what motivates them and listen to their feedback. By putting yourself in their shoes, asking open-ended questions related to the change, and carefully listening to what they have to say, you will be able to determine if they are a fully supportive change agent or a detractor. If they seem indifferent, then they would be part of the majority i.e. the 70% group.
  2. Build momentum with the agents (20% group). Back in 2013 when I was leading a team that was working on a new product, I found that a handful of developers were highly motivated to transform the industry that we were operating in and would come up with innovative ideas on an almost daily basis. We then set up a think tank group with those change agents and had a weekly brainstorming session to build momentum.
  3. Accept the fact that there will always be detractors (10% group), so acknowledge their concerns and try your best to address them. I inherited a team back in 2007, and during the stakeholder mapping exercise, I realised that a senior team member did not support our new initiative. In that case, it was the development of a new automated testing framework. After carefully listening to this individual’s concerns, I realised that he would see the success of this framework as a personal failure because he was part of the team that had earlier failed to develop a similar framework. During the one on one conversation, I acknowledged his concerns and requested him to play the devil’s advocate role during the technical review sessions. Everyone in the team knew that he would play this role, and he felt that he made a valuable contribution by using his experience in identifying potential issues with the framework design before it got developed.
  4. Ensure that the majority of the stakeholders are heading in the right direction by explicitly setting behavioural expectations, SMART goals, frequently measuring progress using KPIs, and course correcting when necessary. Developing SMART i.e. Specific, measurable, achievable, realistic, and time-bound goals are an essential building block for results oriented execution. I have seen numerous initiatives fail as the leaders did not design and assign SMART goals. In those cases, individuals thought that they were making progress, but in the absence of clearly defined goals, they were heading in different directions ultimately leading to wasted effort.
  5. Over-communicate, because there is no such thing as too much communication. Don’t stop after an initial announcement. Reiterate your message on every opportunity you get. Use different modes of communication: record videos, organise webinars, send regular newsletters, set up all hands meetings, and have skip level one on one conversations to ensure that you receive feedback and individuals are adequately informed.

What are your top tips? Please share them in the comments below.


Tarang Waghela is a Senior Director of Software Development at ABB, Inc. He has extensive experience in leading global software teams and has successfully led and delivered numerous software products in the areas of mining long–term scheduling, short–term scheduling, geological data management, mining economics, ERP, and simulation.